Mai Tan-Singha Partnership To Complement Their Expansion Push (Asia Pacific Food and Drink Insight)

Mai Tan-Singha Partnership To Complement Their Expansion Push (Asia Pacific Food and Drink Insight): Thai conglomerate Mai Tan has reportedly inked a joint venture agreement with Thai brewer Singha for the distribution of its Ichitan ready-to-drink (RTD) green tea products by focusing on independent retail stores and traditional eatery outlets, reflecting their confidence in the growth prospects of the non-carbonated beverage sector in Thailand. For Singha, this investment will complement its product diversification push and could potentially provide it with greater sales opportunities going forward.

EASI: very interesting